Tracking awareness, viewership and consumption

Our work with the IAAF and AMS involves measuring and tracking awareness, viewership and consumption of the IAAF World Championships, as well interest in and perceptions of Athletics and its pinnacle event. Awareness and perceptions of IAAF Partners is also key to the event evaluation.

The insights generated from our research feeds into the IAAF’s and AMS’s understanding of how to promote future World Championships, as well as enhancing perceptions and growing audiences for it. The research is also distributed among IAAF Partners, providing insights into the performance of their sponsorship and enabling them to optimise return on their investment.