Using content to drive awareness of TOP programme

The aim of the research is to better understand the logistical and emotional aspects of the Olympic spectator experience journey.

We evaluate the reality of the There was a need to increase awareness around the TOP programme and Olympic Movement involvement. With that in mind, we developed a content strategy that would inspire current and future Olympic Partners, marketers, athletes and fans. Content included a new TOP brand film, a Winning Partnership film series, interactive Instagram quizzes, and much more.