Understanding daily media platform engagement
Insights from our bespoke Media Diaries studies are helping to shape the IOC’s marketing and sales strategies, including those around the newly-created Olympic Channel.
The 7-day diary methodology provides a precise understanding of daily ‘platform’ consumption, including multi-screening habits, as well as insight into the drivers of behaviour.
The study covers 16 key markets and has so far been conducted before and during the Rio 2016 Olympic Games. The pre-wave established general media and sports consumption behaviour when a global sporting event was not taking place, while the during-wave ascertained the impact of the Olympic Games on typical media consumption habits.