Establishing sport and entertainment VR partnerships
We sourced and negotiated partnerships with action sport and entertainment events to launch Samsung’s VR ‘Live Pass’.
The ‘Live Pass’ on Samsung’s Gear VR app, enables consumers to watch live events in full 360 immersive VR wherever they are. The project launched in June 2017 and includes UFC 212 in Rio de Janeiro, X-Games in Minneapolis and a Live Nation music concert.
Through these partnerships, Samsung will provide fans with an electrifying way to experience live entertainment without the need to physically attend the events.