We partnered with Orlando Magic dunk champion, Aaron Gordon, and TNT mega host, Kenny Smith, to help Red Lobster takeover the biggest night in basketball, the NBA All-Star Dunk Competition. We pre-filmed all of the most iconic lobster ‘butter dunks’ – and Aaron and Kenny’s reactions – so when the competitors dunked, we dunked. Over 5.5M views and 41M impressions later, it was clear who the real dunk champion was.