Driving views and impressions through NBA All-Star Dunk Competition

We partnered with Orlando Magic dunk champion, Aaron Gordon, and TNT mega host, Kenny Smith, to help Red Lobster takeover the biggest night in basketball, the NBA All-Star Dunk Competition. We pre-filmed all of the most iconic lobster ‘butter dunks’ – and Aaron and Kenny’s reactions – so when the competitors dunked, we dunked. Over 5.5M views and 41M impressions later, it was clear who the real dunk champion was.