Fuelling marketing strategies with Media Diaries insights

Insights from our bespoke Media Diaries studies have helped shape the IOC’s marketing and sales strategies for a number of years, including those around the Olympic Channel. The 7-day diary methodology provides an understanding of daily ‘platform’ consumption, including multi-screening habits, as well as behavioural drivers. Pre-waves are used to establish general consumption behaviour when a global sporting event is not taking place, while during-waves ascertain the event impact.