Starved of physical experiences during the pandemic, TikTok wanted to bring fans together in Rome as part of their EURO 2020 activation that made the moment unique. To do this we built a pitch accessible for everyone, entirely branded and with special vertical goals (9:16) that reflected the app. On the pitch we ran a tournament for fans, TikTok creators and ambassadors (Materazzi and Zambrotta) throughout the event to drive engagement.