Jorja Smith Audi Brand Ambassadorship
Jorja Smith Audi Brand Ambassadorship
Partnering Audi with Jorja Smith to tell a human story of progress and innovation through music.
The Brief
To bring Audi’s new Living Progress brand platform to life in the UK, we needed to create a culturally relevant campaign rooted in human storytelling. We were asked to find the right talent who embodied Audi’s values and could connect with audiences around their electric vehicle range.
The Challenge
We researched, identified and negotiated a partnership with BRIT Award-winning artist Jorja Smith, whose personal story of growth and reinvention mirrored Audi’s evolving position as a future-facing mobility brand.
The Outcome
Jorja’s campaign drove standout engagement — averaging 85,000 interactions per post — with the hero film running in cinemas and on VOD. The work positioned Audi’s electric range as a natural part of modern progress.
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