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VOLTAROL MARATHONS MORE THAN RUNNING

VOLTAROL MARATHONS
MORE THAN RUNNING

Building a multi-market marathon sponsorship strategy to connect Voltarol with active lifestyles across Europe.

The Brief

Voltarol wanted to engage active consumers across Northern Europe by aligning with passion points in sport and lifestyle. Their goal was to build long-term brand equity and relevance through a scalable partnership platform.

The Challenge

We had to identify a territory where Voltarol could credibly lead — connecting pain relief with performance in a way that felt authentic and compliant across multiple markets. Running, and marathons in particular, offered the perfect fit.

The Outcome

Since launching the marathon portfolio in 2024, Voltarol has partnered with events in London, Stockholm and Brussels — driving measurable sales uplift, brand awareness and an 80% increase in brand consideration amongst selected audiences.

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