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UEFA AUDIENCE MEASUREMENT

UEFA AUDIENCE MEASUREMENT 360° VIEWERSHIP ANALYSIS

Building a unified view of global viewership across UEFA competitions in an increasingly fragmented media landscape.

The Brief

With fans consuming UEFA content across TV, streaming and digital platforms, the organisation needed a touchpoint-neutral methodology to measure total audience across every channel.

The Challenge

We had to harmonise viewing data across linear and digital media — creating a consistent, global system for measuring and comparing viewership across over 200 territories.

The Outcome

We built UEFA’s 360° audience model, powered by Publicis’ Power of One. The system delivers like-for-like reporting across all platforms — helping UEFA and their partners see the full picture of fan engagement.

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