Corona Cero Paris 2024 Newsroom

Operations control of Corona Cero’s real-time global content engine as the first ever beer sponsor of the Olympic Games.

The Brief

Corona Cero wanted to be the most talked about sponsor at Paris 2024. To do so, it needed a newsroom that could plan and react in real time — executing content, paid media and community management with Olympic-level ambition.

The Challenge

We built and ran a global newsroom responsible for creative content, media partnerships, talent and IOC liaison, localisation and crisis response. It spanned 20 markets, five languages and over 700 assets — all coordinated across one agile operation.

The Outcome

Corona Cero dominated the Paris 2024 conversation with a 38% sponsor share of voice, 3.8 billion impressions and a 17% engagement rate. The Newsroom became the benchmark for live Olympic brand activation.

MAKE THE FIRST MOVE.

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