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Yes, there’s scepticism, but hear me out … Thinking about the audience for the FIFA Club World Cup 2025

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Has the Six Nations turned up late to the Netflix party?

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The challenges and opportunities that brands face when collaborating with the music industry

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F1 risks turning off fans in race for bumper hosting deals

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Is Anthony Joshua still a knockout when it comes to brand partnerships?

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What the aftermath of the European Super League controversy will mean for sponsorship

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Premier League PPV – the Publicis Sport & Entertainment ‘office’ debate

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