Biofreeze Tour de France Partnership Analysis
Biofreeze Tour de France Partnership Analysis
Evaluating the effectiveness of Biofreeze’s first-ever sponsorship to guide future brand investment.
The Brief
To support the brand relaunch in France, Biofreeze partnered with the Tour de France and needed to understand whether the sponsorship shifted awareness and perceptions amongst their target audience.
The Challenge
We conducted a two-stage research study — pre- and post-Tour — with a nationally representative French audience. The goal was to isolate the impact of the partnership and assess its standalone contribution.
The Outcome
The research demonstrated clear brand lift and justified continued investment. The insights shaped future strategy and ensured Biofreeze’s marketing budget was being directed toward high-impact activity.
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