CONMEBOL Media Asset Valuation

Proving the commercial value of sponsorship through broadcast exposure analysis across South America’s biggest football tournaments.

The Brief

FC DIEZ MEDIA wanted to help CONMEBOL’s sponsors understand the true value of their partnerships by quantifying brand exposure across live match content — from static signage to LED boards.

The Challenge

We needed a reliable, scalable methodology to track and value sponsorship assets across more than 155 matches, 48 stadiums and 10 countries — all with a mix of media formats and varying broadcast conditions.

The Outcome

Using our proprietary image recognition and valuation model, informed by eye-tracking research, we helped FC DIEZ MEDIA demonstrate ROI and improve commercial performance across all major club competitions.

MAKE THE FIRST MOVE.

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