SAMSUNG GALAXY TAB S10 ULTRA LAUNCH

Activating Samsung’s flagship tablet through in-game partnerships and creator-led campaigns in mobile gaming.

The Brief

For the launch of the Galaxy Tab S10 Ultra, we were briefed to create an activation that would excite gamers, land key product features and drive purchase intent among a hard-to-reach tech-savvy audience.

The Challenge

We had to find the right gaming ecosystem, develop in-game integration, and coordinate talent across Twitch and YouTube — all while delivering consistency, creativity and compliance at scale.

The Outcome

Samsung partnered with Asphalt Legends Unite, activating through branded in-game events, digital rewards and content from Team Galaxy creators. The campaign boosted product awareness and showed how the Tab S10 Ultra powers immersive play.

MAKE THE FIRST MOVE.

Please get in touch using the form here. By filling out this form, you agree to opt-in to emails from Publicis Sport & Entertainment.